On the dashboard: Scores > Summary
Cohort
Customers grouped together by shared characteristics such as responses given or transactions performed.
Account Level
Account
AN ACCOUNT CONSISTS OF MULTIPLE SUB-ACCOUNTS OR PROJECTS, FOR E.G., ‘SHOPPING EXPERIENCE’, ‘PRODUCT EXPERIENCE’, ETC.
The cohorts widget on the RHS highlight the top/bottom 5 cohort values and their scores along with their weightage or distribution of component scores. Clicking on a bar adds the value to filters and drills down to the next level (if configured).
Project Level
Project
TOUCHPOINT ANALYSIS OF A PART OF THE CUSTOMER JOURNEY, OR THE ENTIRE CUSTOMER JOURNEY. THIS CAN EITHER BE AT A STORE LEVEL, A TRANSACTION LEVEL OR AT AN ATTRIBUTE LEVEL.
The cohorts widget on the RHS highlight the top/bottom 5 cohort values and their scores along with their weightage or distribution of component scores. Clicking on a bar adds the value to filters and drills down to the next level (if configured).
